Advanced Biological Marketing and TJ Technologies Join Forces To Market ExcalibreQR
September 14th, 2007
VAN WERT, OHIO
"The marketing agreement between ABM and TJ Technologies began the first of this year for ExcalibreQRTM," Dan Custis, ABM president, said. "We jointly formed a product that would showcase ABM and TJ Technologies capabilities in the most value-added package for not only seed dealers but also producers in the field."
During the American Seed Trade Association’s annual meeting and trade show in 2004, ABM and TJ Technologies began to entertain the possibilities of combining their resources to creating a product that would be unique and beneficial to the market place.
With ABM’s strength in marketing and sales capabilities and TJ Technologies extensive research and development background, soybeans testing began in 2005.
TJ Technologies’ QuickRoots seed treatment was first tested on America’s Best InoculantTM, resulting in increased yields of 5 to 6 bushels per acre.
"One of the primary goals we have with TJ Technologies is to produce a product that will provide consistency in soybeans," Custis said. "In 2006 we asked TJ Technologies about marketing QuickRoots nationwide in our ExcalibreTM inoculant."
"When you combine ExcalibreTM with QuickRoots results have indicated a 4 to 6 bushel increase per acre, whereas alone ExcalibreTM and QuickRoots showed only a 2 to 3 bushel per acre increase," Custis added. "Combined, as ExcalibreQRTM users will see a consistent 4 to 6 bushel yield per acre in
their soybean crop.
The mission of TJ Technologies is to positively influence the profitability and sustainability of production agriculture through innovative and consistently effective agricultural products. TJ Technologies was founded in 1978 by Tom Johnson and is headquartered in Buffalo, SD. There is also a research and development laboratory located in Brookings, SD.
"With TJ Technologies expertise in research and development it was a natural fit for us to join forces and enhance ExcalibreTM with their technology," Custis said. "Advanced Biological Marketing will market ExcalibreQRTM to the industry nationwide."
To learn more about ExcalibreQRTM go to www.excalibreqr.com